Attraction Marketing Explained

How to Attract Customers for FREE With Attraction Marketing

The most famous line in the marketing industry is: “I know 50% of my advertising works. I just don’t know which 50%”. 🙂

The challenge with Marketing and Sales today, is that it has devolved to a competition of who can yell the loudest, and consumers are tuning out with alarming frequency.

It would be pretty interesting then, to find businesses that treated customers differently. Attraction Marketing explains a different approach – one that leverages the value of teaching, and the scale of the Internet.

(It could also be called educational marketing.)

How Can I Use Attraction Marketing?

Attraction Marketing involves branding yourself as an expert or leader in the network marketing industry.  How do you do this?  You have to provide value and solve the problems of your target market. Remember, 97% of network marketers never generate a profit in this business. This means that 97% of network marketers are looking for answers to their problems.

We know that the two biggest problems network marketers face are, running out of people to talk to and generating cash flow to survive in this business.

If people perceive you as an expert in these two problem areas they will be attracted to you naturally and thats where attraction marketing comes in. How do you depict yourself as an expert with little to no experience? The answer is simple, you sign up for an Attraction Marketing System that trains you in the strategies that other successful marketers are using.  This system also helps brand YOU as the solution to the problems that people are looking for.  You begin marketing this training to other struggling network marketers as a solution to their problems.  You leverage the success stories of how other network marketers have overcome these obstacles using the same system you are using.  In the meantime, you are creating your own success story which you can share in the near future.

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How Does This Help Me Make Money With My Network Marketing Company? 

Network marketing has always been and always will be about making relationships with people.  You should never lead a sales pitch with your primary company.  Nobody cares about your business.  They only care about what kind of value you bring to the table, and how you can help them be successful, and that’s where Attraction Marketing comes in.  People typically do not join companies, they join people, YOU!  If you can show your prospects that you can provide value and help solve their problems, they will want to work with you no matter which company you work for.

What are Attraction Marketing Systems?

sales-funnel-225x300Once you register and are inside an Attraction Marketing System, you will find training materials on how to be successful in generating leads for your business.  These training materials within the attraction marketing system include lessons on SEO (search engine optimization), blogging for leads, Facebook marketing, Pay-Per-Click Advertising and much more.  The training makes it easy for anyone to be successful as long as they follow instructions.  Attraction marketing systems also include generic capture pages that you can promote to struggling network marketers. They are generic meaning they can be applied to any network marketing company. The capture pages offer free training materials such as videos or eBooks which show struggling network marketers how to generate endless leads for free (solving their problems).   If the prospect wants the free training (who doesn’t want free training?) they must enter their name and an email address in exchange for the training material.  Once they enter their information they are emailed the free training material and you have added them to your list of prospects to talk to. These systems also offer additional training and services that the prospect can purchase.  Many times these offers are very hard to refuse and come with money back guarantees.  This process of selling items to a prospect is called a “sales funnel.”  This is helpful in separating the prospects that are just curious from the ones who are more serious about their network marketing careers.  The ones who purchase more training items are the ones that are considered “hot leads.”  This is helpful in knowing which leads will be worth your time and effort.

How Do You Drive Traffic to Your Capture Pages?

There are many ways to drive traffic to your capture pages.  Some of the free methods include: blogging, video blogging, article marketing and social media (Facebook and Twitter).  Some of the paid methods include: Facebook PPC (pay-per-click), Bing/Yahoo PPC, YouTube PPC etc.  Once you receive proper training on how to use these methods, generating traffic to your capture pages is simple.  It does take a bit more time and effort when using the free methods however, but once established, they are the best.

Attraction Marketing – Become a trusted advisor

Attraction Marketing works, because you are starting with the customers’ needs in mind. But beyond that, you aren’t only thinking of their problems, but use problem solving, Posing, strategies, and answering their problem questions before they even know you, or choose to do business with you. You’re giving solutions to their issues

Attraction Marketing – Start Teaching

Teaching establishes you as an expert in your niche. Attraction marketing allows you to demonstrate your credentials, without you having to flaunt them which no one likes, anyway. And it helps you build Trust and relationships with the exact people that need your help. You already have valuable information to share. Don’t get hung up on “giving it away for free”. Consider it an investment for the common good. And, an investment in your business as well. Newbies, especially when it comes to advertising on the web, need help understanding the fundamentals and there is no better way than through Attraction Marketing. Work with them. You will have no regrets.

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Attraction Marketing – Answer Questions On-line

Today, people are asking most of their questions on the Internet. So if you’re in the business of answering questions, you should be doing it where the questions are being asked. Places like http://www.google.com,

Attraction Marketing – Create One-To-Many Forms Of Content

The Internet enables this as well. Imagine having valuable information to impart, and giving a presentation in your living room. Then imagine a bigger forum, like a hotel ballroom, or school cafeteria. Then imagine a football stadium. These all pale compared to the worldwide scale of the Internet. So have something of value to say, say it once, and say it in the right places on the Internet. YouTube videos are a great way to do that, as are articles that will be found by search engines. Combining this approach with the 1 to 1 answers in the previous step, will establish your credibility through attraction marketing, and make sure the maximum number of people are exposed to your expertise.

Attraction Marketing – Set It And Forget it Leverage

Set the seed, because you’re creating content on the Internet, which will probably outlive all of us. You can create valuable content once, on a particular topic, and not have to create it again! Unlike a face-to-face presentation which would have to be re-delivered each time, your education has been recorded, and can be reapplied. It frees up your time, allowing you to focus on other aspects of your business.

Attraction Marketing – Provide Less Data, But More Insight

It’s important to remember that people don’t need more information. We’re all inundated with information. Too much information “Information Overload” will put people right off. Defeated before they have even started. What they need is an easy-to-understand break down of the information already available. Demonstrating the bigger picture, or demonstrating the step-by-step approach of the information is too incredibly valuable to the people out there.

Attraction Marketing – Create more advanced levels of content

As you embark on this adventure of Attraction marketing, and give up the addiction to traditional advertising. You’ll want to consistently create more advanced levels of content. This gives you an on-going conversation with your prospects and customers. For example: YouTube video, blog posting, articles and eBook webinar. The idea is not to guide people to step one, and then dump them. But to show them how to do step one… when they need that information. And then to show them how to do step two, at the appropriate time. And so on.

Attract your audiance with Attraction Marketing!

In A Nutshell

With Attraction Marketing; remember, it is not about what you are selling although in a way it is, because you are selling yourself. If you build solid relationships through attraction marketing and don’t give the hard sell then in time people will warm to you and trust you as a person,  but remember one thing, there are a lot of people out there that do have savvy and will see straight through you, so don’t, like I have seen it many times before become one of the many internet marketers who con people into believing and then try the hard sell.

To your success with probably the key strategy and one that anyone can learn given time and dedication, Attraction marketing!!! 

Thanks for visiting and taking the time to read my blog. I hope you found the information interesting.   

Your comments would be very much appreciated. 

Have a great day and future successes

Mick Wosika

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